Technology is a challenge and an opportunity. In this new digital paradigm, companies must enhance customer relationships based on emotions and feelings in addition to reason and data.
Sometimes I wonder whether the people who took part in events like the French Revolution were aware of the historical importance of each one of their small personal decisions. These thoughts come to me when I’m trying to assimilate and digest the rapid changes we are all now undergoing.
In this new digital environment, it is key being able to adapt the brand messages to the interests and values of the objective audience.
I keep saying that things are changing, and changing a great deal.
So I’m going to tell anyone willing to hear it that companies must focus on developing the “right side” of the corporate brain when it comes to customers.
Formentera 2.0: Quality as the Mainstay of Digital Communication
May, 2015. At a very special moment in my career I landed in Ibiza to take a boat to the Formentera 2.0 meeting about creativity, digital technologies, and corporate communications.